![]() In 2013, Starbucks also launched a reusable cup priced at $1 in an attempt to encourage higher in-store usage among its customers. The growth of Starbucks consumer usage of reusable cups has continued to be markedly slow, dropping to 1.5% and then reaching 1.8% in 20, respectively. However small that percentage may have been, in 2011, it meant that over 34 million fewer Starbucks cups ended up in the trash. ![]() ![]() This was an amendment to a previous goal from 2008 to see reusable tumblers used in 25% of in-store beverage sales by 2015.Īccording to Starbucks, in 2011, less than 2% of in-store beverage sales in Starbucks were served using reusable tumblers, an increase of less than half a percentage point in the previous two years. Previously, the company set a benchmark goal to have 5% of Starbucks beverages sold in-store to be served in customer-owned tumblers by 2015. Later, the company latched onto the idea of encouraging its customers to bring in reusable tumblers Starbucks has long promoted and marketed its commitment to environmentally-friendly practices, including serving its beverages in “a cup with 10% post-consumer recycled paper fiber since 2006” and, later, encouraging the use of reusable cups. Starbucks’ Waste Reduction Strategy over the Years Keep reading to find out where Starbucks’ strategy has fallen short and why now might be when it finally succeeds. Starbucks has shown a long-term commitment to the idea of increasing the number of its customers bringing reusable cups and tumblers into its stores, but the company hasn’t been as successful as its historical benchmarks predicted. ![]() But with the multitude of cheaper options on the market, its tumblers haven’t achieved mass appeal among consumers.Īre Starbucks Reusable cups worth it? Although past versions of Starbucks-branded tumblers may have cost more than they were worth, buying from the latest line-up of reusable cups is a stylish, environmentally-friendly way to save money, but there are still pros and cons to consider. Using a reusable cup has become a trend among the environmentally conscious, and Starbucks was quick to hop on the trend in the early 2010s, marketing their reusable cups as both a way to help the planet and as a branded accessory for Starbucks fanatics. ![]()
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